Will RIM Win Users’ Trust After Its BlackBerry Outage?
RIM has already established a partnership with Microsoft office 365 and still users are waiting for the launch. Office 365 offered by Microsoft will be offered free for all but you can gain access by early Jan2012. Given the current status of RIM, this is apparently losing its share to Apple and Samsung, getting into cloud Office 365 might prove that it can gain consumers confidence once again. It offers offline applications like SharePoint, Exchange and Lync. If by using cloud services users are able to share anything with the PC’s without any hassle, it could be a real boon to Blackberry users.
BlackBerry’s outage has entered the 4th day where users are left in lurch without text communication services. What was seen as a boon to users of Blackberry, its reliability in securely encrypting the data before passing it on the carrier networks, won the trust of millions of users using this Smartphone. This comes at a time when RIM is reported to be facing a tough time with its rival Apple, planning to release it’s iphone 4S. Though RIM has claimed that it has resolved the issue, many of them are experiencing sluggishness in the network’s message delivery and e-mail services. This is considered the worst ever outage that RIM has experienced, for that matter any other company has experienced. An outage can occur for 1 hour or so but not this long.
Talks are on to find out how RIM is going to compensate the users. No official comments have been received so far from RIM. It has experienced a similar kind of outage in 2009. Employees have already been encouraged to use iphone for sending corporate mails.
While outages are common in any network, how RIM is going to win the trust of users is a serious question that needs lot of pondering. It will be very tough for RIM because such a technical crash experienced by millions of users across the world will still be in their minds considering the fact that you have plenty of choices across the plate. This means that a user is not constrained to use Blackberry when similar copycat versions of services are being offered by other giants. Users might switch to Google’s Android and iPhone for similar services. If RIM compensates for this technical glitch, it might win consumer’s confidence in the product.
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